experience

Picture of Maxime Chouly, Founder of Offload Consulting.

Building on a broad and cross-functional background in the sports industry, I continuously leverage the expertise I have developed through strategic and operational roles with key stakeholders to advise my clients today on a wide range of complex challenges:

  • At the Paris 2024 Olympic and Paralympic Games, I played a key role in shaping the Legacy strategy (DEI, ESG, Community Impact, Youth Development / Grassroots) and actively contributed to the delivery of Rugby Sevens and Wheelchair Rugby competitions, working closely with international federations (World Rugby and World Wheelchair Rugby).

  • With Stade Toulousain - the most successful French rugby club - I led a market analysis of the U.S. sports ecosystem and identified strategic growth opportunities in the country, which laid the foundation for the current partnership with the Utah Warriors.

  • Within the French Ministry of Sports, I helped shape sustainable sport policies and advised over 40 major event organizers on ESG and regulatory issues.

  • With the NGO Peace and Sport, I oversaw the recruitment of international volunteers and contributed to the logistical planning and delivery of their international forum.

  • As a consultant, I now support U.S. and international stakeholders in the development and execution of high-impact initiatives.

Thanks to these diverse and ongoing experiences, I have developed a deep, practical understanding of the U.S. and European sports landscapes, their respective dynamics, and stakeholder expectations.

Today, I apply this unique perspective to support clients across the sports ecosystem - helping them navigate strategic, regulatory, and operational challenges with tailored, high-impact solutions. My consulting approach is holistic and adaptive, informed by real-world execution and designed to deliver concrete, innovative, and measurable value.